Sony LIV 2025: Latest Updates, Subscription Plans

The Indian OTT industry is growing at lightning speed, and Sony LIV is emerging as one of the strongest players. In 2025, the platform is betting big on original shows, regional content, and live sports, especially cricket. If you are wondering what’s new with Sony LIV and whether it’s worth your subscription, here’s a detailed update.

Sony LIV’s Big Cricket Push

Sony LIV has secured the streaming rights for the Asia Cup 2025. This move is set to bring millions of cricket fans onto the platform. Cricket has always been a magnet for OTT subscribers in India, and by adding one of the most watched tournaments, Sony LIV is positioning itself as a go-to destination for sports lovers.

Originals and Fresh Shows in 2025

Sony LIV has announced a wide slate of original shows that cover multiple genres and languages. Hindi originals like Summer of ’76, Civil Lines, Dynasty – Moh Nishtha Satta, and Real Kashmir Football Club are already creating buzz. Popular franchises such as Scam 2010, Maharani 4, Gullak 5, and Undekhi 4 are also set to return this year.

The focus is not just on Hindi. Sony LIV is also expanding into Tamil, Telugu, Bengali, Marathi, and Malayalam with fresh stories like Sethurajan IPS, Jazz City, Manvat Murders Season 2, and The Madras Mystery. This shows a clear intent to capture the regional OTT audience.

Subscription Plans and Pricing

Sony LIV now offers flexible subscription plans to cater to different types of viewers.

Mobile-Only Annual Plan (₹699/year): Works only on smartphones via the Android and iOS apps. Offers HD quality but does not support TV or large-screen casting.
Premium Monthly Plan (₹399/month): Works on all devices with up to 4K Ultra HD quality and Dolby Atmos support.
Premium Annual Plan (₹1499/year): Provides the same features as the monthly plan but at a better yearly value.

Additionally, many telecom providers like Jio, Airtel, and Vi are offering free or bundled Sony LIV subscriptions with their data plans. This is a smart way to enjoy content without paying extra.

Why Sony LIV Stands Out

Sony LIV’s approach is clear. By combining premium original shows with live sports, it offers a unique mix that appeals to a wide audience. Whether you are a cricket fan, a lover of family dramas like Gullak, or someone who enjoys regional thrillers, Sony LIV is building something for you.

The technical upgrades are another plus point. With support for 4K video and Dolby Atmos, the viewing experience is getting closer to a cinema-like feel at home.

Things You Should Know

Even with premium plans, some sports and live content may still show ads.
The mobile-only plan has strict device limitations, so if you like watching on your TV, you’ll need the premium plan.
For casual viewers, the monthly plan may be more suitable, while frequent users get better value from the annual plan.

Final Thoughts

Sony LIV is in the middle of a major transformation in 2025. With blockbuster cricket tournaments, ambitious originals, regional expansion, and better streaming quality, it is aiming to become a household name in India’s OTT market.

If you are looking for a mix of sports, entertainment, and regional storytelling, Sony LIV is worth considering this year. The only question is: which plan fits your lifestyle best?

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